Color

#c403ad

#c403ad
hex#c403ad
rgbrgb(196, 3, 173)
hslhsl(307, 97%, 39%)
oklchoklch(0.563 0.249 335)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.1482

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03c419

#7a03c4 · #c4034d

#adc403 · #03adc4

Split-complementary

Open in tool →

#4dc403 · #03c47a

#c47a03 · #03c419 · #034dc4

Contrast

#c403ad as textRatioAAAA largeAAAFix
Aaon white
5.3:1passpassfail
  • AAA: use #a1028e as the text (7.2:1)
Aaon black
3.96:1failpassfail
  • AA: use #d303bb as the text (4.5:1)
  • AAA: use #fc40e6 as the text (7.02:1)
  • AA: or shift the background to #ededed (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c403ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c403ad reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c403ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c403ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c403ad-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md