Color

#c390da

#c390da
hex#c390da
rgbrgb(195, 144, 218)
hslhsl(281, 50%, 71%)
oklchoklch(0.728 0.118 315)
Closest name: Dreamy Candy Forest (#b195e4)Relative luminance 0.3661

Colors that go with #c390da

Amber, Midnight Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7da90

#9e90da · #da90cc

#dac390 · #90dac3

Split-complementary

Open in tool →

#ccda90 · #90da9e

#da9e90 · #a7da90 · #90ccda

Contrast

#c390da as textRatioAAAA largeAAAFix
Aaon white
2.52:1failfailfail
  • AA: use #a153c6 as the text (4.6:1)
  • AAA: use #7f36a1 as the text (7.13:1)
  • AA: or shift the background to #383838 (4.65:1)
  • AAA: or shift the background to #171717 (7.1:1)
Aaon black
8.32:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c390da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c390da reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c390da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c390da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c390da-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md