Color

#c374aa

#c374aa
hex#c374aa
rgbrgb(195, 116, 170)
hslhsl(319, 40%, 61%)
oklchoklch(0.662 0.12 339.8)
Closest name: Fading Love (#c973a2)Relative luminance 0.27

Colors that go with #c374aa

Cadet Blue, Medium Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74c38d

#b574c3 · #c37482

#aac374 · #74aac3

Split-complementary

Open in tool →

#82c374 · #74c3b5

#c3b574 · #74c38d · #7482c3

Contrast

#c374aa as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #b45094 as the text (4.65:1)
  • AAA: use #8b3c72 as the text (7.03:1)
  • AA: or shift the background to #262626 (4.61:1)
Aaon black
6.4:1passpassfail
  • AAA: use #c87eb1 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c374aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c374aa reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c374aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c374aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c374aa-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md