Color

#c372fd

#c372fd
hex#c372fd
rgbrgb(195, 114, 253)
hslhsl(275, 97%, 72%)
oklchoklch(0.698 0.206 308.9)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3073

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#acfd72

#7e72fd · #fd72f1

#fdc372 · #72fdc3

Split-complementary

Open in tool →

#f1fd72 · #72fd7e

#fd7e72 · #acfd72 · #72f1fd

Contrast

#c372fd as textRatioAAAA largeAAAFix
Aaon white
2.94:1failfailfail
  • AA: use #a936fc as the text (4.55:1)
  • AAA: use #7f03d8 as the text (7.22:1)
  • AA: or shift the background to #2e2e2e (4.62:1)
  • AAA: or shift the background to #030303 (7.02:1)
Aaon black
7.15:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c372fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c372fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c372fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c372fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c372fd-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md