Color

#7e72fd

#7e72fd
hex#7e72fd
rgbrgb(126, 114, 253)
hslhsl(245, 97%, 72%)
oklchoklch(0.634 0.2 283)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2356

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f1fd72

#72acfd · #c372fd

#fd7e72 · #72fd7e

Split-complementary

Open in tool →

#fdc372 · #acfd72

#fd72ac · #f1fd72 · #72fdc3

Contrast

#7e72fd as textRatioAAAA largeAAAFix
Aaon white
3.68:1failpassfail
  • AA: use #6b5efd as the text (4.52:1)
  • AAA: use #3d2cfc as the text (7.08:1)
  • AA: or shift the background to #1c1c1c (4.64:1)
Aaon black
5.71:1passpassfail
  • AAA: use #9086fd as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e72fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e72fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e72fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e72fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e72fd-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md