Color

#c372da

#c372da
hex#c372da
rgbrgb(195, 114, 218)
hslhsl(287, 58%, 65%)
oklchoklch(0.68 0.169 318.5)
Closest name: Lavender (#b56edc)Relative luminance 0.287

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88da72

#8f72da · #da72bc

#dac372 · #72dac3

Split-complementary

Open in tool →

#bcda72 · #72da8f

#da8f72 · #88da72 · #72bcda

Contrast

#c372da as textRatioAAAA largeAAAFix
Aaon white
3.12:1failpassfail
  • AA: use #b046ce as the text (4.55:1)
  • AAA: use #882ba1 as the text (7.22:1)
  • AA: or shift the background to #2b2b2b (4.54:1)
Aaon black
6.74:1passpassfail
  • AAA: use #c77adc as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c372da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c372da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c372da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c372da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c372da-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md