Color

#c0398d

#c0398d
hex#c0398d
rgbrgb(192, 57, 141)
hslhsl(323, 54%, 49%)
oklchoklch(0.569 0.19 346.6)
Closest name: Fandango (#b53389)Relative luminance 0.1606

Colors that go with #c0398d

Denim, Sea Green and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39c06d

#b139c0 · #c03949

#8dc039 · #398dc0

Split-complementary

Open in tool →

#49c039 · #39c0b1

#c0b139 · #39c06d · #3949c0

Contrast

#c0398d as textRatioAAAA largeAAAFix
Aaon white
4.99:1passpassfail
  • AAA: use #992e70 as the text (7.05:1)
Aaon black
4.21:1failpassfail
  • AA: use #c63f92 as the text (4.53:1)
  • AAA: use #d676b1 as the text (7.09:1)
  • AA: or shift the background to #f5f5f5 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c0398d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c0398d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c0398d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c0398d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c0398d-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md