Color

#be40dd

#be40dd
hex#be40dd
rgbrgb(190, 64, 221)
hslhsl(288, 70%, 56%)
oklchoklch(0.614 0.24 318.9)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1983

Colors that go with #be40dd

Olive Drab, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#60dd40

#6f40dd · #dd40ae

#ddbe40 · #40ddbe

Split-complementary

Open in tool →

#aedd40 · #40dd6f

#dd6f40 · #60dd40 · #40aedd

Contrast

#be40dd as textRatioAAAA largeAAAFix
Aaon white
4.23:1failpassfail
  • AA: use #b933db as the text (4.61:1)
  • AAA: use #8d1ea9 as the text (7.26:1)
  • AA: or shift the background to #0f0f0f (4.53:1)
Aaon black
4.97:1passpassfail
  • AAA: use #ce70e6 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be40dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be40dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be40dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be40dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be40dd-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md