Color

#bd77d4

#bd77d4
hex#bd77d4
rgbrgb(189, 119, 212)
hslhsl(285, 52%, 65%)
oklchoklch(0.678 0.151 317.4)
Closest name: Lavender (#b56edc)Relative luminance 0.2877

Colors that go with #bd77d4

Medium Sea Green, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fd477

#8f77d4 · #d477bd

#d4bd77 · #77d4bd

Split-complementary

Open in tool →

#bdd477 · #77d48f

#d48f77 · #8fd477 · #77bdd4

Contrast

#bd77d4 as textRatioAAAA largeAAAFix
Aaon white
3.11:1failpassfail
  • AA: use #a84dc7 as the text (4.61:1)
  • AAA: use #84329f as the text (7.15:1)
  • AA: or shift the background to #2b2b2b (4.55:1)
Aaon black
6.75:1passpassfail
  • AAA: use #bf7bd5 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd77d4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd77d4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd77d4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd77d4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd77d4-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md