Color

#bd77c0

#bd77c0
hex#bd77c0
rgbrgb(189, 119, 192)
hslhsl(298, 37%, 61%)
oklchoklch(0.669 0.13 325.5)
Closest name: Lavendless (#b86fc2)Relative luminance 0.2782

Colors that go with #bd77c0

Medium Sea Green, Taupe and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79c077

#9977c0 · #c0779e

#c0be77 · #77c0be

Split-complementary

Open in tool →

#9ec077 · #77c099

#c09977 · #79c077 · #779ec0

Contrast

#bd77c0 as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #ac50af as the text (4.65:1)
  • AAA: use #823d85 as the text (7.11:1)
  • AA: or shift the background to #292929 (4.55:1)
Aaon black
6.56:1passpassfail
  • AAA: use #c17ec4 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd77c0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd77c0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd77c0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd77c0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd77c0-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md