# #bd77c0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd77c0`
- RGB: rgb(189, 119, 192)
- HSL: hsl(298, 37%, 61%)
- OKLCH: oklch(0.669 0.13 325.5)
- Relative luminance: 0.2782
- Nearest named color: Lavendless (#b86fc2, Δ 2.288) — https://brandsweets.com/colors/lavendless
- Moods: cool, modern
- Page: https://brandsweets.com/colors/bd77c0

## Tints & shades

- Tints (toward white): #c585c7, #ca8fcc, #d09dd2, #d7abd8, #deb9df, #e3c4e4, #e9d2ea, #f0e0f1, #f5eaf5, #fcf8fc
- Shades (toward black): #b462b7, #ac50af, #97479a, #823d85, #713573, #5d2b5e, #482249, #331834, #221023, #0e060e

## Harmonies

- Complementary: #79c077
- Analogous: #9977c0, #c0779e
- Triadic: #c0be77, #77c0be
- Split-complementary: #9ec077, #77c099
- Tetradic: #c09977, #79c077, #779ec0

## Colors that go with #bd77c0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #bd77c0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #bd77c0 in 4 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #bd77c0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #bd77c0: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd77c0: two real palettes: Dusk and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #bd77c0 in two real palettes: Obsidian's brand system and Meadow, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bd77c0 in two real palettes: Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bd77c0 in two real palettes: Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ac50af (4.65:1); AA: background → #292929 (4.55:1); AAA: text → #823d85 (7.11:1)
- On black (#000000): 6.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c17ec4 (7.05:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd77c0-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd77c0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.