Color

#bd74e2

#bd74e2
hex#bd74e2
rgbrgb(189, 116, 226)
hslhsl(280, 65%, 67%)
oklchoklch(0.68 0.171 313.3)
Closest name: Lavender (#b56edc)Relative luminance 0.288

Colors that go with #bd74e2

Medium Sea Green, Charcoal and Dark Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99e274

#8674e2 · #e274cf

#e2bd74 · #74e2bd

Split-complementary

Open in tool →

#cfe274 · #74e286

#e28674 · #99e274 · #74cfe2

Contrast

#bd74e2 as textRatioAAAA largeAAAFix
Aaon white
3.11:1failpassfail
  • AA: use #a746d8 as the text (4.66:1)
  • AAA: use #8526b5 as the text (7.14:1)
  • AA: or shift the background to #2b2b2b (4.56:1)
Aaon black
6.76:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd74e2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd74e2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd74e2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd74e2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd74e2-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md