Color

#bd5196

#bd5196
hex#bd5196
rgbrgb(189, 81, 150)
hslhsl(322, 45%, 53%)
oklchoklch(0.595 0.16 343.8)
Closest name: Fandango (#b53389)Relative luminance 0.1891

Colors that go with #bd5196

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#51bd79

#af51bd · #bd5160

#96bd51 · #5196bd

Split-complementary

Open in tool →

#60bd51 · #51bdaf

#bdaf51 · #51bd79 · #5160bd

Contrast

#bd5196 as textRatioAAAA largeAAAFix
Aaon white
4.39:1failpassfail
  • AA: use #bc4e93 as the text (4.52:1)
  • AAA: use #90376f as the text (7.09:1)
  • AA: or shift the background to #0a0a0a (4.51:1)
Aaon black
4.78:1passpassfail
  • AAA: use #ce7eb0 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd5196 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd5196 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd5196
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd5196 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd5196-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md