Color

#bd40fc

#bd40fc
hex#bd40fc
rgbrgb(189, 64, 252)
hslhsl(280, 97%, 62%)
oklchoklch(0.633 0.266 311.3)
Closest name: Magento (#bf3cff)Relative luminance 0.2151

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ffc40

#5f40fc · #fc40dd

#fcbd40 · #40fcbd

Split-complementary

Open in tool →

#ddfc40 · #40fc5f

#fc5f40 · #7ffc40 · #40ddfc

Contrast

#bd40fc as textRatioAAAA largeAAAFix
Aaon white
3.96:1failpassfail
  • AA: use #b527fc as the text (4.51:1)
  • AAA: use #8a03ce as the text (7.04:1)
  • AA: or shift the background to #171717 (4.53:1)
Aaon black
5.3:1passpassfail
  • AAA: use #cd6dfd as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd40fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd40fc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd40fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd40fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd40fc-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md