Color

#bd40ce

#bd40ce
hex#bd40ce
rgbrgb(189, 64, 206)
hslhsl(293, 59%, 53%)
oklchoklch(0.604 0.227 322.7)
Closest name: mediumorchid (#ba55d3)Relative luminance 0.1894

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#51ce40

#7740ce · #ce4098

#cebd40 · #40cebd

Split-complementary

Open in tool →

#98ce40 · #40ce77

#ce7740 · #51ce40 · #4098ce

Contrast

#bd40ce as textRatioAAAA largeAAAFix
Aaon white
4.39:1failpassfail
  • AA: use #bc3ccd as the text (4.5:1)
  • AAA: use #90299e as the text (7.01:1)
  • AA: or shift the background to #0a0a0a (4.51:1)
Aaon black
4.79:1passpassfail
  • AAA: use #d075db as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd40ce as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd40ce reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd40ce
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd40ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd40ce-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md