Color

#bd3ad4

#bd3ad4
hex#bd3ad4
rgbrgb(189, 58, 212)
hslhsl(291, 64%, 53%)
oklchoklch(0.602 0.239 321.2)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.186

Colors that go with #bd3ad4

Forest Green, Dark Cyan and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #bd3ad4

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#51d43a

#703ad4 · #d43a9e

#d4bd3a · #3ad4bd

Split-complementary

Open in tool →

#9ed43a · #3ad470

#d4703a · #51d43a · #3a9ed4

Contrast

#bd3ad4 as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #bb36d3 as the text (4.58:1)
  • AAA: use #9024a3 as the text (7.08:1)
  • AA: or shift the background to #080808 (4.5:1)
Aaon black
4.72:1passpassfail
  • AAA: use #cf71e0 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3ad4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd3ad4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3ad4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3ad4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3ad4-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md