Color

#bd291f

#bd291f
hex#bd291f
rgbrgb(189, 41, 31)
hslhsl(4, 72%, 43%)
oklchoklch(0.522 0.186 29.1)
Closest name: Bloodshed (#ba271a)Relative luminance 0.125

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1fb2bd

#bd1f63 · #bd781f

#1fbd29 · #291fbd

Split-complementary

Open in tool →

#1fbd78 · #1f63bd

#63bd1f · #1fb2bd · #781fbd

Contrast

#bd291f as textRatioAAAA largeAAAFix
Aaon white
6:1passpassfail
  • AAA: use #a7241b as the text (7.21:1)
Aaon black
3.5:1failpassfail
  • AA: use #dc3428 as the text (4.56:1)
  • AAA: use #e7726a as the text (7.01:1)
  • AA: or shift the background to #e0e0e0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd291f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd291f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd291f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd291f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd291f-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md