Color

#bd28ae

#bd28ae
hex#bd28ae
rgbrgb(189, 40, 174)
hslhsl(306, 65%, 45%)
oklchoklch(0.566 0.227 332.8)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.1539

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28bd37

#8228bd · #bd2864

#aebd28 · #28aebd

Split-complementary

Open in tool →

#64bd28 · #28bd82

#bd8228 · #28bd37 · #2864bd

Contrast

#bd28ae as textRatioAAAA largeAAAFix
Aaon white
5.15:1passpassfail
  • AAA: use #97208c as the text (7.24:1)
Aaon black
4.08:1failpassfail
  • AA: use #ca2bba as the text (4.57:1)
  • AAA: use #df68d3 as the text (7.06:1)
  • AA: or shift the background to #f0f0f0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd28ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd28ae reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd28ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd28ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd28ae-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md