Color

#bc7697

#bc7697
hex#bc7697
rgbrgb(188, 118, 151)
hslhsl(332, 34%, 60%)
oklchoklch(0.65 0.097 350.4)
Closest name: Fading Love (#c973a2)Relative luminance 0.2588

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76bc9b

#bc76b9 · #bc7976

#97bc76 · #7697bc

Split-complementary

Open in tool →

#76bc79 · #76b9bc

#b9bc76 · #76bc9b · #7976bc

Contrast

#bc7697 as textRatioAAAA largeAAAFix
Aaon white
3.4:1failpassfail
  • AA: use #ae5b82 as the text (4.55:1)
  • AAA: use #854261 as the text (7.12:1)
  • AA: or shift the background to #242424 (4.57:1)
Aaon black
6.18:1passpassfail
  • AAA: use #c284a1 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc7697 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc7697 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc7697
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc7697 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc7697-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md