Color

#7697bc

#7697bc
hex#7697bc
rgbrgb(118, 151, 188)
hslhsl(212, 34%, 60%)
oklchoklch(0.665 0.067 251.7)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2962

Colors that go with #7697bc

Charcoal, Peru and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7697bc

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc9b76

#76b9bc · #7976bc

#bc7697 · #97bc76

Split-complementary

Open in tool →

#bc7976 · #b9bc76

#bc76b9 · #bc9b76 · #76bc79

Contrast

#7697bc as textRatioAAAA largeAAAFix
Aaon white
3.03:1failpassfail
  • AA: use #5178a4 as the text (4.59:1)
  • AAA: use #3d5a7b as the text (7.13:1)
  • AA: or shift the background to #2b2b2b (4.67:1)
Aaon black
6.92:1passpassfail
  • AAA: use #7a99bd as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7697bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7697bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7697bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7697bc-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md