Color

#bc37cd

#bc37cd
hex#bc37cd
rgbrgb(188, 55, 205)
hslhsl(293, 60%, 51%)
oklchoklch(0.594 0.236 322.9)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1783

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49cd37

#7137cd · #cd3794

#cdbc37 · #37cdbc

Split-complementary

Open in tool →

#94cd37 · #37cd71

#cd7137 · #49cd37 · #3794cd

Contrast

#bc37cd as textRatioAAAA largeAAAFix
Aaon white
4.6:1passpassfail
  • AAA: use #8d279b as the text (7.25:1)
Aaon black
4.57:1passpassfail
  • AAA: use #d074dc as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc37cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc37cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc37cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc37cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc37cd-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md