Color

#bb74dc

#bb74dc
hex#bb74dc
rgbrgb(187, 116, 220)
hslhsl(281, 60%, 66%)
oklchoklch(0.675 0.164 314.2)
Closest name: Lavender (#b56edc)Relative luminance 0.2822

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#95dc74

#8774dc · #dc74c9

#dcbb74 · #74dcbb

Split-complementary

Open in tool →

#c9dc74 · #74dc87

#dc8774 · #95dc74 · #74c9dc

Contrast

#bb74dc as textRatioAAAA largeAAAFix
Aaon white
3.16:1failpassfail
  • AA: use #a74bd2 as the text (4.58:1)
  • AAA: use #862caf as the text (7.02:1)
  • AA: or shift the background to #292929 (4.6:1)
Aaon black
6.64:1passpassfail
  • AAA: use #bf7cde as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb74dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb74dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb74dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb74dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb74dc-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md