Color

#bb72b7

#bb72b7
hex#bb72b7
rgbrgb(187, 114, 183)
hslhsl(303, 35%, 59%)
oklchoklch(0.654 0.129 328.9)
Closest name: Lavendless (#b86fc2)Relative luminance 0.2602

Colors that go with #bb72b7

Medium Sea Green, Taupe and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72bb76

#9a72bb · #bb7293

#b7bb72 · #72b7bb

Split-complementary

Open in tool →

#93bb72 · #72bb9a

#bb9a72 · #72bb76 · #7293bb

Contrast

#bb72b7 as textRatioAAAA largeAAAFix
Aaon white
3.39:1failpassfail
  • AA: use #ac53a8 as the text (4.61:1)
  • AAA: use #833f7f as the text (7.04:1)
  • AA: or shift the background to #242424 (4.59:1)
Aaon black
6.2:1passpassfail
  • AAA: use #c280be as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb72b7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb72b7 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb72b7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb72b7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb72b7-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md