Color

#9a72bb

#9a72bb
hex#9a72bb
rgbrgb(154, 114, 187)
hslhsl(273, 35%, 59%)
oklchoklch(0.62 0.115 308.5)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2249

Colors that go with #9a72bb

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#93bb72

#7672bb · #bb72b7

#bb9a72 · #72bb9a

Split-complementary

Open in tool →

#b7bb72 · #72bb76

#bb7672 · #93bb72 · #72b7bb

Contrast

#9a72bb as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #8e61b3 as the text (4.66:1)
  • AAA: use #6f4691 as the text (7.09:1)
  • AA: or shift the background to #1a1a1a (4.56:1)
Aaon black
5.5:1passpassfail
  • AAA: use #ab8ac7 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a72bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9a72bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9a72bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9a72bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9a72bb-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md