Color

#ba74dc

#ba74dc
hex#ba74dc
rgbrgb(186, 116, 220)
hslhsl(280, 60%, 66%)
oklchoklch(0.674 0.164 313.8)
Closest name: Lavender (#b56edc)Relative luminance 0.281

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97dc74

#8674dc · #dc74cb

#dcba74 · #74dcba

Split-complementary

Open in tool →

#cbdc74 · #74dc86

#dc8674 · #97dc74 · #74cbdc

Contrast

#ba74dc as textRatioAAAA largeAAAFix
Aaon white
3.17:1failpassfail
  • AA: use #a54bd2 as the text (4.63:1)
  • AAA: use #842caf as the text (7.09:1)
  • AA: or shift the background to #292929 (4.59:1)
Aaon black
6.62:1passpassfail
  • AAA: use #be7cde as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba74dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba74dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba74dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba74dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba74dc-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md