Color

#ba3697

#ba3697
hex#ba3697
rgbrgb(186, 54, 151)
hslhsl(316, 55%, 47%)
oklchoklch(0.561 0.196 340.5)
Closest name: Fandango (#b53389)Relative luminance 0.1531

Colors that go with #ba3697

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#36ba59

#9b36ba · #ba3655

#97ba36 · #3697ba

Split-complementary

Open in tool →

#55ba36 · #36ba9b

#ba9b36 · #36ba59 · #3655ba

Contrast

#ba3697 as textRatioAAAA largeAAAFix
Aaon white
5.17:1passpassfail
  • AAA: use #962c7a as the text (7.15:1)
Aaon black
4.06:1failpassfail
  • AA: use #c73da2 as the text (4.62:1)
  • AAA: use #d775bd as the text (7.17:1)
  • AA: or shift the background to #f0f0f0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba3697 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba3697 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba3697
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba3697 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba3697-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md