#ba240d as text	Ratio	AA	AA large	AAA	Fix
Aaon white	6.28:1	pass	pass	fail	AAA: use #ac210c as the text (7.05:1)
Aaon black	3.35:1	fail	pass	fail	AA: use #e02b10 as the text (4.52:1) AAA: use #f36d58 as the text (7.14:1) AA: or shift the background to #dbdbdb (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba240d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

b91c1c 78716c d97706 f5f1ea 1c1917

Newsprint

Open in tool →

Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.

Editorial Muted Warm

Fonts for this mood

#ba240d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around #ba240d

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #ba240d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba240d-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md