Color

#b9278d

#b9278d
hex#b9278d
rgbrgb(185, 39, 141)
hslhsl(318, 65%, 44%)
oklchoklch(0.543 0.205 343.5)
Closest name: Fandango (#b53389)Relative luminance 0.1369

Colors that go with #b9278d

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27b953

#9c27b9 · #b92744

#8db927 · #278db9

Split-complementary

Open in tool →

#44b927 · #27b99c

#b99c27 · #27b953 · #2744b9

Contrast

#b9278d as textRatioAAAA largeAAAFix
Aaon white
5.62:1passpassfail
  • AAA: use #9c2177 as the text (7.25:1)
Aaon black
3.74:1failpassfail
  • AA: use #d22da1 as the text (4.63:1)
  • AAA: use #e06cbd as the text (7.05:1)
  • AA: or shift the background to #e6e6e6 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b9278d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b9278d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b9278d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #b9278d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b9278d-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md