Color

#b77baf

#b77baf
hex#b77baf
rgbrgb(183, 123, 175)
hslhsl(308, 29%, 60%)
oklchoklch(0.661 0.102 331.4)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2733

Colors that go with #b77baf

Charcoal, Medium Sea Green and Emerald Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bb783

#a17bb7 · #b77b91

#afb77b · #7bafb7

Split-complementary

Open in tool →

#91b77b · #7bb7a1

#b7a17b · #7bb783 · #7b91b7

Contrast

#b77baf as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #a45b9b as the text (4.62:1)
  • AAA: use #7d4576 as the text (7.04:1)
  • AA: or shift the background to #262626 (4.66:1)
Aaon black
6.47:1passpassfail
  • AAA: use #bc85b5 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b77baf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b77baf reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b77baf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b77baf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b77baf-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md