Color

#b73496

#b73496
hex#b73496
rgbrgb(183, 52, 150)
hslhsl(315, 56%, 46%)
oklchoklch(0.554 0.195 339.8)
Closest name: Fandango (#b53389)Relative luminance 0.1473

Colors that go with #b73496

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34b754

#9634b7 · #b73454

#96b734 · #3496b7

Split-complementary

Open in tool →

#54b734 · #34b796

#b79634 · #34b754 · #3454b7

Contrast

#b73496 as textRatioAAAA largeAAAFix
Aaon white
5.32:1passpassfail
  • AAA: use #972b7c as the text (7.11:1)
Aaon black
3.95:1failpassfail
  • AA: use #c738a3 as the text (4.52:1)
  • AAA: use #d874bf as the text (7.17:1)
  • AA: or shift the background to #ededed (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b73496 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b73496 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b73496
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b73496 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b73496-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md