Color

#b40872

#b40872
hex#b40872
rgbrgb(180, 8, 114)
hslhsl(323, 91%, 37%)
oklchoklch(0.508 0.207 351.8)
Closest name: Botticelli (#b70272)Relative luminance 0.1109

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08b44a

#a008b4 · #b4081d

#72b408 · #0872b4

Split-complementary

Open in tool →

#1db408 · #08b4a0

#b4a008 · #08b44a · #081db4

Contrast

#b40872 as textRatioAAAA largeAAAFix
Aaon white
6.53:1passpassfail
  • AAA: use #aa086c as the text (7.09:1)
Aaon black
3.22:1failpassfail
  • AA: use #e00b8e as the text (4.61:1)
  • AAA: use #f759bb as the text (7.1:1)
  • AA: or shift the background to #d9d9d9 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40872 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b40872 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40872
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40872 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40872-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md