Color

#b375ff

#b375ff
hex#b375ff
rgbrgb(179, 117, 255)
hslhsl(267, 100%, 73%)
oklchoklch(0.687 0.2 302.2)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2953

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c1ff75

#757cff · #f875ff

#ffb375 · #75ffb3

Split-complementary

Open in tool →

#fff875 · #7cff75

#ff757c · #c1ff75 · #75fff8

Contrast

#b375ff as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #9742ff as the text (4.63:1)
  • AAA: use #6e00f5 as the text (7.04:1)
  • AA: or shift the background to #2b2b2b (4.66:1)
Aaon black
6.91:1passpassfail
  • AAA: use #b67aff as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b375ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b375ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b375ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b375ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b375ff-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md