Color

#b374e7

#b374e7
hex#b374e7
rgbrgb(179, 116, 231)
hslhsl(273, 71%, 68%)
oklchoklch(0.672 0.173 307.7)
Closest name: Lavender (#b56edc)Relative luminance 0.2784

Colors that go with #b374e7

Medium Sea Green, Amber and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8e773

#7973e7 · #e773e2

#e7b373 · #73e7b3

Split-complementary

Open in tool →

#e2e773 · #73e779

#e77973 · #a8e773 · #73e2e7

Contrast

#b374e7 as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #9e4ce1 as the text (4.59:1)
  • AAA: use #7e22c9 as the text (7.1:1)
  • AA: or shift the background to #292929 (4.55:1)
Aaon black
6.57:1passpassfail
  • AAA: use #b87ce9 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b374e7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b374e7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b374e7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b374e7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b374e7-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md