Color

#b366cc

#b366cc
hex#b366cc
rgbrgb(179, 102, 204)
hslhsl(285, 50%, 60%)
oklchoklch(0.636 0.166 317.4)
Closest name: Lavender (#b56edc)Relative luminance 0.2345

Colors that go with #b366cc

Olive Drab, Charcoal and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#80cc66

#8066cc · #cc66b3

#ccb366 · #66ccb3

Split-complementary

Open in tool →

#b3cc66 · #66cc80

#cc8066 · #80cc66 · #66b3cc

Contrast

#b366cc as textRatioAAAA largeAAAFix
Aaon white
3.69:1failpassfail
  • AA: use #a74fc4 as the text (4.61:1)
  • AAA: use #83349d as the text (7.14:1)
  • AA: or shift the background to #1c1c1c (4.62:1)
Aaon black
5.69:1passpassfail
  • AAA: use #be7dd4 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b366cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b366cc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b366cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b366cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b366cc-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md