Color

#b32396

#b32396
hex#b32396
rgbrgb(179, 35, 150)
hslhsl(312, 67%, 42%)
oklchoklch(0.534 0.21 338.1)
Closest name: Jealous Jellyfish (#bb0099)Relative luminance 0.1299

Colors that go with #b32396

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23b340

#8823b3 · #b3234e

#96b323 · #2396b3

Split-complementary

Open in tool →

#4eb323 · #23b388

#b38823 · #23b340 · #234eb3

Contrast

#b32396 as textRatioAAAA largeAAAFix
Aaon white
5.84:1passpassfail
  • AAA: use #9e1f84 as the text (7.04:1)
Aaon black
3.6:1failpassfail
  • AA: use #d129af as the text (4.65:1)
  • AAA: use #e26aca as the text (7.15:1)
  • AA: or shift the background to #e3e3e3 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b32396 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b32396 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b32396
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b32396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b32396-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md