Color

#b172ae

#b172ae
hex#b172ae
rgbrgb(177, 114, 174)
hslhsl(303, 29%, 57%)
oklchoklch(0.639 0.113 328.5)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2444

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72b175

#9572b1 · #b1728e

#aeb172 · #72aeb1

Split-complementary

Open in tool →

#8eb172 · #72b195

#b19572 · #72b175 · #728eb1

Contrast

#b172ae as textRatioAAAA largeAAAFix
Aaon white
3.57:1failpassfail
  • AA: use #a45ba1 as the text (4.58:1)
  • AAA: use #7a4377 as the text (7.25:1)
  • AA: or shift the background to #212121 (4.51:1)
Aaon black
5.89:1passpassfail
  • AAA: use #bc85b9 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b172ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b172ae reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b172ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b172ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b172ae-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md