Color

#b072ee

#b072ee
hex#b072ee
rgbrgb(176, 114, 238)
hslhsl(270, 78%, 69%)
oklchoklch(0.67 0.184 305)
Closest name: Lavender (#b56edc)Relative luminance 0.2744

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b0ee72

#7272ee · #ee72ee

#eeb072 · #72eeb0

Split-complementary

Open in tool →

#eeee72 · #72ee72

#ee7272 · #b0ee72 · #72eeee

Contrast

#b072ee as textRatioAAAA largeAAAFix
Aaon white
3.24:1failpassfail
  • AA: use #9949e9 as the text (4.68:1)
  • AAA: use #7a1bda as the text (7.01:1)
  • AA: or shift the background to #262626 (4.68:1)
Aaon black
6.49:1passpassfail
  • AAA: use #b57bef as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b072ee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b072ee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b072ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b072ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b072ee-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md