Color

#7272ee

#7272ee
hex#7272ee
rgbrgb(114, 114, 238)
hslhsl(240, 78%, 69%)
oklchoklch(0.615 0.182 279.6)
Closest name: Pan Purple (#657aef)Relative luminance 0.2179

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eeee72

#72b0ee · #b072ee

#ee7272 · #72ee72

Split-complementary

Open in tool →

#eeb072 · #b0ee72

#ee72b0 · #eeee72 · #72eeb0

Contrast

#7272ee as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #6565ec as the text (4.54:1)
  • AAA: use #3c3ce7 as the text (7.02:1)
  • AA: or shift the background to #171717 (4.57:1)
Aaon black
5.36:1passpassfail
  • AAA: use #8e8ef1 as the text (7.29:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7272ee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7272ee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7272ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7272ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7272ee-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md