Brand color

Anthropic Primary

#d97757

hex#d97757

rgbrgb(217, 119, 87)

hslhsl(15, 63%, 60%)

oklchoklch(0.672 0.131 38.8)

From Anthropic brand colorsRelative luminance 0.2863

Warm Vivid Playful Bold

Open in palette tool Check contrast

Anthropic Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 2 public brands that use it and the palettes it appears in.

Tints & shades

Tints — toward white

dd8669 e1947a e49e86 e7ab97 ebb9a8 efc6b8 f3d3c9 f6ddd5 f9ebe6 fdf8f7

Shades — toward black

d46540 cc562e b34b29 9e4224 85381e 6c2d19 572514 3e1a0e 2a1109 110704

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

d97757 59b9d9

#59b9d9

Analogous

Open in tool →

d97757 d95979 d9b959

#d95979 · #d9b959

Triadic

Open in tool →

d97757 59d979 7959d9

#59d979 · #7959d9

Split-complementary

Open in tool →

d97757 59d9b9 5979d9

#59d9b9 · #5979d9

Tetradic

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d97757 79d959 59b9d9 b959d9

#79d959 · #59b9d9 · #b959d9

Contrast

Anthropic Primary as text	Ratio	AA	AA large	AAA	Fix
Aaon white	3.12:1	fail	pass	fail	AA: use #c3522c as the text (4.6:1) AAA: use #913d21 as the text (7.26:1) AA: or shift the background to #2b2b2b (4.54:1)
Aaon black	6.73:1	pass	pass	fail	AAA: use #da7c5d as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Anthropic Primary as the background.

Brands using this color

Palettes built around it

e07a5f 81b29a f2cc8f fdf6ee 3d2b1f

Resort

Open in tool →

Terracotta, eucalyptus and sand — a sun-washed palette that feels like linen.

Light Warm PlayfulFashion

Fonts for this mood

Anthropic Primary reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around Anthropic Primary

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #d97757 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d97757-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md