Color

#af74dc

#af74dc
hex#af74dc
rgbrgb(175, 116, 220)
hslhsl(274, 60%, 66%)
oklchoklch(0.662 0.159 308.8)
Closest name: Lavender (#b56edc)Relative luminance 0.2677

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1dc74

#7b74dc · #dc74d5

#dcaf74 · #74dcaf

Split-complementary

Open in tool →

#d5dc74 · #74dc7b

#dc7b74 · #a1dc74 · #74d5dc

Contrast

#af74dc as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #9c54d4 as the text (4.53:1)
  • AAA: use #7c2eb8 as the text (7.14:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.35:1passpassfail
  • AAA: use #b681df as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #af74dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#af74dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #af74dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #af74dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/af74dc-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md