Oatmeal
Open in tool →Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot.
Color
#ae978f
#ae978f
hex
#ae978frgb
rgb(174, 151, 143)hsl
hsl(15, 16%, 62%)oklch
oklch(0.695 0.03 40.1)Closest name: rosybrown (#bc8f8f)Relative luminance 0.3312
Colors that go with #ae978f
Charcoal, Burlywood and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #ae978f without the hard edge of pure #000.
Burlywood #deb887
shippedBurlywood is paired with #ae978f in 4 real palettes, including Kiln and Chalkboard, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Darkroom and Bramble put Champagne beside #ae978f, as the surface under it.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #ae978f in 6 real palettes, including Oatmeal and Olive Grove, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #ae978f: 4 real palettes, including Open House and Guinness's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #ae978f: 4 real palettes, including Spline's brand system and Studio Grey, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #ae978f in 4 real palettes, including Open House and Noir Beauty, as the accent.
Real palettes that use #ae978f
Tints & shades
Harmonies
Contrast
| #ae978f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.75:1 | fail | fail | fail | |
Aaon black | 7.62:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae978f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#ae978f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #ae978f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ae978f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ae978f-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md