Color

#ae2991

#ae2991
hex#ae2991
rgbrgb(174, 41, 145)
hslhsl(313, 62%, 42%)
oklchoklch(0.528 0.199 338.5)
Closest name: Fandango (#b53389)Relative luminance 0.1263

Colors that go with #ae2991

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29ae45

#8829ae · #ae294e

#91ae29 · #2991ae

Split-complementary

Open in tool →

#4eae29 · #29ae88

#ae8829 · #29ae45 · #294eae

Contrast

#ae2991 as textRatioAAAA largeAAAFix
Aaon white
5.96:1passpassfail
  • AAA: use #99247f as the text (7.21:1)
Aaon black
3.53:1failpassfail
  • AA: use #cf30ac as the text (4.67:1)
  • AAA: use #dd6ec5 as the text (7.11:1)
  • AA: or shift the background to #e0e0e0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae2991 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae2991 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae2991
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae2991 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae2991-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md