Color

#ada68a

#ada68a
hex#ada68a
rgbrgb(173, 166, 138)
hslhsl(48, 18%, 61%)
oklchoklch(0.724 0.04 95.6)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3799

Colors that go with #ada68a

Charcoal, Lilac and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8a91ad

#ad948a · #a3ad8a

#8aada6 · #a68aad

Split-complementary

Open in tool →

#8aa3ad · #948aad

#8aad94 · #8a91ad · #ad8aa3

Contrast

#ada68a as textRatioAAAA largeAAAFix
Aaon white
2.44:1failfailfail
  • AA: use #7b7456 as the text (4.69:1)
  • AAA: use #5d5841 as the text (7.15:1)
  • AA: or shift the background to #3b3b3b (4.59:1)
  • AAA: or shift the background to #1a1a1a (7.13:1)
Aaon black
8.6:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada68a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada68a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada68a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada68a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada68a-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md