Color

#ada499

#ada499
hex#ada499
rgbrgb(173, 164, 153)
hslhsl(33, 11%, 64%)
oklchoklch(0.723 0.019 73)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3774

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99a2ad

#ad9a99 · #acad99

#99ada4 · #a499ad

Split-complementary

Open in tool →

#99acad · #9a99ad

#99ad9a · #99a2ad · #ad99ac

Contrast

#ada499 as textRatioAAAA largeAAAFix
Aaon white
2.46:1failfailfail
  • AA: use #7f7466 as the text (4.57:1)
  • AAA: use #5d554b as the text (7.33:1)
  • AA: or shift the background to #3b3b3b (4.56:1)
  • AAA: or shift the background to #1a1a1a (7.08:1)
Aaon black
8.55:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada499 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada499 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada499
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada499 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada499-c4b79c-62c4cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md