Color

#ada190

#ada190
hex#ada190
rgbrgb(173, 161, 144)
hslhsl(35, 15%, 62%)
oklchoklch(0.715 0.028 76.7)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3639

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#909cad

#ad9290 · #aaad90

#90ada1 · #a190ad

Split-complementary

Open in tool →

#90aaad · #9290ad

#90ad92 · #909cad · #ad90aa

Contrast

#ada190 as textRatioAAAA largeAAAFix
Aaon white
2.54:1failfailfail
  • AA: use #81735f as the text (4.61:1)
  • AAA: use #615648 as the text (7.16:1)
  • AA: or shift the background to #383838 (4.62:1)
  • AAA: or shift the background to #171717 (7.07:1)
Aaon black
8.28:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada190 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada190 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada190
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada190 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada190-c4b89c-62c0cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md