Color

#ad9976

#ad9976
hex#ad9976
rgbrgb(173, 153, 118)
hslhsl(38, 25%, 57%)
oklchoklch(0.692 0.054 81.4)
Closest name: A Frond in Need (#9f9978)Relative luminance 0.3297

Colors that go with #ad9976

Charcoal, Cornflower Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ad9976

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#768aad

#ad7d76 · #a5ad76

#76ad99 · #9976ad

Split-complementary

Open in tool →

#76a5ad · #7d76ad

#76ad7d · #768aad · #ad76a5

Contrast

#ad9976 as textRatioAAAA largeAAAFix
Aaon white
2.76:1failfailfail
  • AA: use #867250 as the text (4.63:1)
  • AAA: use #66573d as the text (7.01:1)
  • AA: or shift the background to #333333 (4.57:1)
  • AAA: or shift the background to #0d0d0d (7.03:1)
Aaon black
7.59:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad9976 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ad9976 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad9976
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad9976 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad9976-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md