Color

#ad77bb

#ad77bb
hex#ad77bb
rgbrgb(173, 119, 187)
hslhsl(288, 33%, 60%)
oklchoklch(0.649 0.115 319.2)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2567

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#85bb77

#8c77bb · #bb77a6

#bbad77 · #77bbad

Split-complementary

Open in tool →

#a6bb77 · #77bb8c

#bb8c77 · #85bb77 · #77a6bb

Contrast

#ad77bb as textRatioAAAA largeAAAFix
Aaon white
3.42:1failpassfail
  • AA: use #9d5cad as the text (4.6:1)
  • AAA: use #774384 as the text (7.19:1)
  • AA: or shift the background to #242424 (4.53:1)
Aaon black
6.13:1passpassfail
  • AAA: use #b585c1 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad77bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #ad77bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad77bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad77bb-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md