# #ad77bb

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad77bb`
- RGB: rgb(173, 119, 187)
- HSL: hsl(288, 33%, 60%)
- OKLCH: oklch(0.649 0.115 319.2)
- Relative luminance: 0.2567
- Nearest named color: Berries Galore (#ab7cb4, Δ 1.877) — https://brandsweets.com/colors/berries-galore
- Moods: cool, muted
- Page: https://brandsweets.com/colors/ad77bb

## Tints & shades

- Tints (toward white): #b585c1, #be92c8, #c49dcd, #ccaad4, #d4b8db, #dcc5e2, #e4d3e9, #ebddee, #f3ebf5, #fbf8fc
- Shades (toward black): #a163b0, #9654a6, #834992, #744181, #62376d, #4f2c58, #402447, #2e1a33, #1f1122, #0c070e

## Harmonies

- Complementary: #85bb77
- Analogous: #8c77bb, #bb77a6
- Triadic: #bbad77, #77bbad
- Split-complementary: #a6bb77, #77bb8c
- Tetradic: #bb8c77, #85bb77, #77a6bb

## Colors that go with #ad77bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad77bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #ad77bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #ad77bb in 3 real palettes, including Dusk and Obsidian's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #ad77bb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #ad77bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #ad77bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #ad77bb in two real palettes: Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #ad77bb in two real palettes: Ledger Dark and Obsidian's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9d5cad (4.6:1); AA: background → #242424 (4.53:1); AAA: text → #774384 (7.19:1)
- On black (#000000): 6.13:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b585c1 (7.09:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad77bb-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad77bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.