Color

#ad7699

#ad7699
hex#ad7699
rgbrgb(173, 118, 153)
hslhsl(322, 25%, 57%)
oklchoklch(0.633 0.083 341.2)
Closest name: Drama Queen (#a37298)Relative luminance 0.2414

Colors that go with #ad7699

Charcoal, Cadet Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76ad8a

#a576ad · #ad767d

#99ad76 · #7699ad

Split-complementary

Open in tool →

#7dad76 · #76ada5

#ada576 · #76ad8a · #767dad

Contrast

#ad7699 as textRatioAAAA largeAAAFix
Aaon white
3.6:1failpassfail
  • AA: use #9f6088 as the text (4.66:1)
  • AAA: use #794967 as the text (7.09:1)
  • AA: or shift the background to #1f1f1f (4.57:1)
Aaon black
5.83:1passpassfail
  • AAA: use #b889a7 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad7699 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad7699 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad7699
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad7699 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad7699-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md