Color

#ad72ca

#ad72ca
hex#ad72ca
rgbrgb(173, 114, 202)
hslhsl(280, 45%, 62%)
oklchoklch(0.647 0.141 313.8)
Closest name: Lavendless (#b86fc2)Relative luminance 0.2518

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90ca72

#8172ca · #ca72bb

#caad72 · #72caad

Split-complementary

Open in tool →

#bbca72 · #72ca81

#ca8172 · #90ca72 · #72bbca

Contrast

#ad72ca as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #9d59c0 as the text (4.54:1)
  • AAA: use #7b3b9b as the text (7.14:1)
  • AA: or shift the background to #212121 (4.63:1)
Aaon black
6.04:1passpassfail
  • AAA: use #b581cf as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad72ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad72ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad72ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad72ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad72ca-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md